On most social media, you'll find content using hashtags. A hashtag is a word of phrase preceded by a hash sign (#) used on social media sites to identify digital content on a specific subject.
There are a few different types of hashtags used in esthetics.
General beauty & skincare hashtags - These are your broad-range hashtags that cater to the entire community. For example #skincare, #skincareroutine, #skin. These are what we would classify as a ‘mass’ hashtags and are great for extending your reach. These are best used in conjunction with more niche hashtags.
Niche-specific hashtags - An esthetician might specialize in certain treatments or conditions. Tags like #acnesolutions or #antiagingtreatments let you zone in on a specific group of the skincare community, connecting you with those who are actively seeking your expertise.
Some hashtags that may help get you started in this process: